ABOUT THE FOUNDERS

Experience built before AI.
Now applied where it matters.

SlickMinds combines commercial strategy, hands-on AI building, and operational implementation to help companies put AI to work.

Sandra Mackechnie

Founder & Principal Consultant

Sandra is a MindStudio L3 AI Agent Developer working at the intersection of AI, sales, and marketing.

With over two decades in digital media and ad tech, she brings a commercial lens to AI, focused on how it improves workflows, decision-making, and growth.

Today, she builds AI agents, leads hands-on training, and works with companies looking to move from curiosity to capability.

Her approach is simple. Less theory, more execution. Systems that do work, not just talk about it.

Lee Asher

Co-Founder & AI Systems Lead

Unlike most people who treat AI like a novelty, Lee Asher applies it directly to operational problems inside businesses. He focuses on removing the work that slows teams down, reducing manual effort, and replacing repetitive processes with systems that run in the background.

His approach is straightforward. Learn how the business operates, identify where time is being lost or where work is being repeated, and build custom systems that remove that friction. The goal is less manual effort, faster decisions, and better use of time.

He has built tools that let teams ask questions across contracts, emails, and internal documents and receive immediate answers, without manually searching through scattered company files. He has replaced reporting workflows that once took days every week with automated systems that generate outputs instantly. He has also built internal tools that turn fragmented company knowledge into something employees can use in real time without needing to track down information or rely on others.

His systems quietly remove busywork, reduce delays, and make teams faster without changing how they think about their jobs.

Sandra Mackechnie

Commercial experience, applied to AI where it counts.

With more than two decades in digital media, ad tech, sales, and marketing, Sandra brings a practical business lens to AI. Her work is focused on helping teams use AI to improve decisions, remove friction, and build systems that create real operating leverage.

From Sandra’s Women Love AI webinar

“AI gives everyone speed. Your experience gives it direction.”

Sandra Mackechnie · Women Love AI
22+
Years in Digital & AdTech
20+
AI Builds Deployed
6
Industries Transformed
5
Active Certifications
Selected credentials
Certifications and programs that support the strategy, training, and hands-on build work behind SlickMinds.
L3 AI Agent Developer MindStudio Certified
AI Essentials Google Certified
DSP Certification Amazon Ads Certified
Media Buying Certificate TikTok for Business Certified
Agentic AI Program Rotman School of Management In Progress