Find your passion.
Go all in.
I’ve always told my kids: it doesn’t matter what it is in life — find something you love and go all in. For me, that’s always been sports. I’ve played competitive sports, coached my kids, and I dabble in sports betting. And of course, Sunday afternoons belong to the game.
My favourite teams and athletes are below. I’ve studied every dynasty and they all have something in common — they’ve all been at the top of their field at one time or another. And that’s what I strive to do professionally. These aren’t casual loyalties — they’re where I learned to compete, lead through losing streaks, and believe the breakthrough is coming. Rory waited 11 years for a Masters, worth every one. The Cardiac Bears (who won 7 games in the last two minutes this season) finally have their franchise QB in The Iceman, Caleb Williams.


Loyalty over results. Character-building fandom at its purest. No regrets, ever.

Crosby. Malkin. Multiple Cups. Made hockey must-watch for a generation.

Canada's team. Unconditional. The Rogers Centre in October hits different.

Four championships. The most iconic paint scheme in racing history. Brilliant and polarising - exactly the right combination.

Four majors. Watching Rory shape a shot on Sunday afternoon is appointment television. Full stop.
The Creative Source
The part that feeds everything else.
Creativity isn’t adjacent to my work, it powers it. My background is in ad tech, but the edge in sales and marketing has always come from how I think, not just what I know. Piano and guitar keep that sharp. I play almost every day, as it resets me and keeps my brain working in a different lane.






