THE OTHER SIDE OF THE STORY

Find your passion.
Go all in.

I’ve always told my kids: it doesn’t matter what it is in life — find something you love and go all in. For me, that’s always been sports. I’ve played competitive sports, coached my kids, and I dabble in sports betting. And of course, Sunday afternoons belong to the game.

My favourite teams and athletes are below. I’ve studied every dynasty and they all have something in common — they’ve all been at the top of their field at one time or another. And that’s what I strive to do professionally. These aren’t casual loyalties — they’re where I learned to compete, lead through losing streaks, and believe the breakthrough is coming. Rory waited 11 years for a Masters, worth every one. The Cardiac Bears (who won 7 games in the last two minutes this season) finally have their franchise QB in The Iceman, Caleb Williams.

Sandra at Bristol Motor Speedway, Jeff Gordon #24
Bristol Motor Speedway — Jeff Gordon country
Teams I Ride With.
Allegiant Stadium, Las Vegas — Bears game
Bears
🐻
NFL · Chicago
Chicago Bears
"Bear Down."

Loyalty over results. Character-building fandom at its purest. No regrets, ever.

PPG Paints Arena, Pittsburgh
Penguins
🐧
NHL · Pittsburgh
Pittsburgh Penguins
"Let's Go Pens."

Crosby. Malkin. Multiple Cups. Made hockey must-watch for a generation.

Rogers Centre, Blue Jays game
Blue Jays
MLB · Toronto
Toronto Blue Jays
"True North, True Blue."

Canada's team. Unconditional. The Rogers Centre in October hits different.

Jeff Gordon #24 Axalta car
🏎️
NASCAR · #24 · Legend
Jeff Gordon
"The Rainbow Warrior."

Four championships. The most iconic paint scheme in racing history. Brilliant and polarising - exactly the right combination.

Rory McIlroy reading a putt
Golf · PGA Tour
Rory McIlroy
"The best ball-striker alive."

Four majors. Watching Rory shape a shot on Sunday afternoon is appointment television. Full stop.

Spurs courtside, AT&T Center
Spurs
🏀
NBA · San Antonio
San Antonio Spurs
"In Pop We Trust."

Gregg Popovich didn't just coach basketball - he proved that selfless culture beats individual ego every single time. The blueprint.

LET'S GOOOOOO 🏆
💿 B‑SIDE

The Creative Source

The part that feeds everything else.

Creativity isn’t adjacent to my work, it powers it. My background is in ad tech, but the edge in sales and marketing has always come from how I think, not just what I know. Piano and guitar keep that sharp. I play almost every day, as it resets me and keeps my brain working in a different lane.

Sandra's piano
Side 1Classical & Pop
Piano
Classically trained, with a serious Taylor Swift obsession and a growing collection of my own songs. The discipline of classical training and the emotional honesty of pop — that combination shows up in the marketing work more than people might expect.
Sandra playing guitar
Side 2Acoustic
Guitar
Sarah McLachlan is the reason I picked up a guitar. Her writing taught me how to say something true without overthinking it. I play and write with guitar almost every day — it’s the most grounding thing I do.